Info & Data Summary
A snapshot of the Whitehorse economy shows that Whitehorse has:
- A $7.2 billion economy that is strategically integrated within the wider regional economy (refer to Value Added table).
- Approximately 61,000 jobs supported by a large proportion of the resident workforce.
- The Australian Bureau of Statistics Business Register (ABSBR) lists trading businesses with active Australian Business Numbers (ABN) in Whitehorse at 14,554 (2011)*. It is estimated that there are around 9000 businesses based in Whitehorse related to a premise/location.
Information on the Whitehorse economy can be found on the Whitehorse online economic profile. The profile provides public access to the economic data for Whitehorse.The profile is a valuable resource for local businesses, potential investors, government agencies, the media, consultants, universities and students.
The economic profile allows viewers to explore the economy and generate graphs, charts and maps to suit their specific requirements. Viewers can have access to industry specific information in addition to data on tourism within the municipality, the workforce and general trends in Whitehorse population. Each data set has the ability to be benchmarked against various surrounding regions.
The economic profile can also be viewed in Chinese to increase promotion of trade and investment opportunities between Australia and China.
To access the Whitehorse Economic Profile go to http://www.economicprofile.com.au/whitehorse
To access the Box Hill Economic Profile go to http://www.economicprofile.com.au/boxhill/
Whitehorse also provides statistics on the general community. The Community profile provides demographic information specific to the Whitehorse Community.To access this information to go http://profile.id.com.au/whitehorse/home
* Source: Australia Bureau of Statistics, Counts of Australian Businesses, including entries and exits, Cat. 8165.0 (Jun 2011, Released 31 Jan 2012).
The ABSBR contains counts and rates of business entries and exits from the Australian economy as well as counts and rates pertaining to the survival of businesses. This count only includes businesses which actively traded in goods or services during the reference period.
BUSINESS MONITOR SURVEY ANALYSIS
To foster and encourage business development and investment, Whitehorse has developed a business survey that will monitor service satisfaction as well as looking into areas such as business conditions and confidence.
The business survey is a measure of economic activity and what businesses predict is going to happen in the future. It will assist local businesses and Council in their decision making by understanding local data and information, rather than rely on national data or media for information on business confidence levels.
ECONOMIC DEVELOPMENT STRATEGY
The Whitehorse Economic Development Strategy 2014 - 2019 is one of Council’s key strategic documents and aims to provide certainty in the role Council plays in supporting and directing business activity to ensure a strong economic future for the City of Whitehorse.
Building on the success of the Whitehorse Economic Development Strategy 2008-2013, the Whitehorse Economic Development Strategy 2014-2019 articulates Council's Vision:
"We aspire to be a healthy, vibrant, prosperous and sustainable community supported by strong leadership and underpinned by a healthy local economy"
The economic vision 'Whitehorse: Gateway to the East' sets a strong direction for the strategy which will be delivered over the next five years. The strategy will set the framework in providing continued certainty around the role of Council provides in supporting and directing business which contributes to the overall enhancement of the local economy, natural environment and quality of life for the community.
Council has adopted an approach to economic development that highlights the importance for local and regional collaboration to achieve resilience and industry growth that will sustain great liveability, strong employment and a healthy community.
The mandate forms focus on five key strategic project areas that will provide the foundation in working towards further developing the strengths and opportunities in the region. These five areas are: retail activity centres, Box Hill Central Activities Area, local business development, regional development and investment attraction, and skilled people and businesses.
Whitehorse City Council is a proactive and progressive Council and committed to the ongoing support and direction of business activity to ensure an economic future for the city.
Click here to download a copy of the Economic Development Strategy 2014-2019.
Whitehorse City Council provides statistics on the general community. The Community profile provides demographic information specific to the Whitehorse Community. To access this information to go http://profile.id.com.au/whitehorse/home