Whitehorse Business Week 2017

Harnessing Your Passion for Powerful Marketing

All businesses need to do marketing. However, it can be challenging working out which marketing activities will give you the greatest return on your investment. With so many options out there and limited resources businesses need an advantage and it all lies in passion

Business specialist Ailsa Page, founder of AP Marketing Works, will discuss how to harness your passion and share powerful marketing tips for your business. Ailsa’s informative presentation will be delivered in her fun and quirky style, making this business lunch highly entertaining.Stephanie Alexander AO

Warning! Ailsa’s enthusiasm is likely to be infectious!

Where: Clarion on Canterbury, 326 Canterbury Road, Forest Hill
When:  Monday 14 August 2017
Time:  12pm - 2pm
Cost:  $55 per person


Advanced Marketing Strategies for Your Business

Do you already understand the basics of marketing and want to develop your knowledge to grow your business further with new products, services, or markets? Do you want to improve your profitability or just be more efficient with your marketing dollars?

Sharpen your marketing strategy to gain a competitive edge as well as learn about the latest online and offline marketing tools to develop the right mix for your business and stay relevant to your customers.

PLaces are limted for this workshop.

Where:   Willis Room, Whitehorse City Council. 379-397 Whitehorse Road, Nunawading
When:  Tuesday 15 August 2017
Time:  8am - 11.30am
Cost:  $30




Women in Business Expo and Luncheon

Celebrate the diversity of female business leaders in Whitehorse at this year’s Women in Business Expo and Luncheon, and hear from the very talented and inspirational keynote speaker Nicole Livingstone OAM.

Joining the Australian Swimming Team at the age of just 13, and with an international sporting career spanning 12 years, Nicole Livingstone will go down in history as one of Australia’s most successful female backstrokers.Stephanie Alexander AO

Nicole will share insights into how she juggles her many commitments, as a mother of three, sports commentator and host of many big name shows including Wide World of Sports and The Project. In addition, she is on the board of Swimming Australia and the Australian Olympic Committee, Deputy Chair of VicHealth, and patron of Ovarian Cancer Australia, an organisation she co-founded.

As well as attending the luncheon, experience the Women in Business Expo at 11am to celebrate the diversity of female business leaders in Whitehorse.

Where:  One Community, 184 Surrey Road, Blackburn
When:  Wednesday 16 August 2017
Time:  Expo 11am - 12pm
   Lunch 12pm - 2pm
Cost:  $65 per person



Economic and Investment Luncheon

Presented with Deakin University

Bernard Salt is an in-demand, experienced and highly-captivating speaker, with over 25 years’ experience in providing demographic analysis and social commentary.

Renowned for delivering his presentations in an energetic and humorous manner, this Economic and Investment Breakfast is sure to be highly entertaining and a must attend for anyone involved in business.Stephanie Alexander AO

He is a futurist who uses high-altitude demographic data to interpret how society and business might evolve, delivering very insightful observations. He is the national partner responsible for KPMG’s Demographic group and has written five popular best-selling books on demographic change.

Where:      The Point, Building BC, Deakin University, 221 Burwood Highway, Burwood
When: Thursday 17 August
Time: 7.45-9am
Cost: $55 per person



Winning the Inner Game of Customer Engagement

Stephanie Alexander AO

In a world of increasing competition, distraction and noise it can be hard to keep your customers engaged and coming back for more. While providing good service is now the expected norm, businesses that want to survive and thrive need to consistently find new ways to deliver an exceptional customer experience, both online and offline.

In this presentation, you’ll discover valuable insights and tips for captivating the hearts and minds of your customers in ways that will have them coming back for more and then sharing the experience with their friends.

Judy will present on the role of the Victorian Small Business Commissioner and the services available to support your business.         


Where:  Box Hill Golf Club, 202 Station Street, Box Hill
When: Thursday 17 August 2017
Time: Dinner 6pm - 8pm
Cost:  $55 per person


Steps to Resilience

People often think resilience is being strong and resistant to pressure. True resilience is understanding that the challenges of business and life do affect us, and we need skills to deal with challenges and bounce back in a way that doesn't deplete or wear us out. Stephanie Alexander AO

Peak Performance Coach and Collingwood Hall of Fame Member Mark McKeon will deliver a keynote presentation, focusing on:
• four steps to true resilience
• why ’stress is not the problem’
• how we can all avoid the dangers of adrenal fatigue and achieve truly sustainable peak performance

Where: Box Hill Golf Course, 202 Station Steet, Box Hill
When: Friday 18 August
Time: 12-2pm
Cost: $55 per person


Whitehorse Business Week is part of the Small Business Festival Victoria.