Whitehorse Investment & Economic Development Strategy 2024-2028

The Investment and Economic Development Strategy is the lead strategy in guiding Council’s economic and investment growth and sustainability. 

Adopted by Council in May 2024, the Strategy provides an opportunity for Council to guide Whitehorse’s economy through a holistic approach that encompasses initiatives and projects aligned with the five key themes while improving the quality of life for those living, working, studying, and visiting the City of Whitehorse.

The five key themes of the Investment and Economic Development Strategy 2024 - 2028 (I&EDS) are:

  • Supporting a Productive & Innovative Business Community
    Providing support for the business community to encourage growth, productivity, and development.
  • Supporting Activity Centres & Employment Precincts
    Supporting the employment precincts and activity centres that drive local consumption, support business activity, generate local job creation and provide services and amenity for residents.
  • Visitor Economy Growth
    Driving visitor growth and enhancing the visitor experience, with a particular focus on international students and the visiting friends and relatives of migrant communities.
  • Accessing a Skilled & ‘Job-Ready’ Labour Force
    Providing opportunities for residents of all backgrounds – through skills development and training – to join the local workforce.
  • Enhancing Liveability Outcomes
    Maintaining and providing amenity, services, infrastructure, as well as leisure and recreation facilities that promotes community wellbeing, engagement, and connections.
Read the full Investment and Economic Development Strategy

Investment and Economic Development Mission Statement

The Investment and Economic Development Unit exists to direct and implement the Investment and Economic Development Strategy 2024-2028 and beyond, focussing on improving quality of life for people living, working, studying and visiting the City of Whitehorse.

Consultation Process 

Two stages of community engagement occurred over the past two years that significantly contributed to the creation and refinement of the I&EDS. Stage 1 comprised of workshops and engagement to understand the local issues and opportunities related to economic development. As a result of Stage 1, two reports were produced (the Whitehorse Community and Industry Engagement ( PDF 1.47MB) report and the Whitehorse Economic Analysis ( PDF 3.27MB) report). Five key themes that were identified and were a focal point for the documents creation. Stage 2 sought feedback on the draft I&EDS.

Further Information

For further information contact the Investment and Economic Development Unit on 9262 6333 or email business@whitehorse.vic.gov.au 

Keep up-to-date with all the local business initiatives, support and resources available by subscribing to the Whitehorse Investment and Economic Development Down to Business newsletter and follow Whitehorse Business on Facebook.

Investment & Economic Development Strategy 2024-2028

Britannia Mall - Strategy image

Whitehorse Economic Analysis Report

Whitehorse Community Engagement Report

Aboriginal flagTSI flagWhitehorse City Council acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Owners of the land. We pay our respects to their Elders past, present and emerging.