Placemaking projects can boost local economic development, invite shoppers and visitors to come into local shops, attract investment, and encourage communities to take ownership of public spaces.
Overall, placemaking activations contribute to create a safe and welcoming shopping environment for everyone.
These activities can impact on the level of business investment, shop vacancy rate and employment opportunities. Successful placemaking activities will be beneficial to all businesses/traders/investors in the nearby areas. Examples include singing/dancing performances, live cultural demonstration, free community services etc.
What is Council's Placemaking focus and outcomes?
Whitehorse City Council's strategy focuses on a collaborative placemaking approach to strengthen the intangible connection among local businesses, communities, local and international visitors to realise economic benefits.
Council have dedicated outdoor spaces for community groups, charitable/not-for-profit groups, and activation teams to host and coordinate activations. The designated outdoor spaces are called activation pods that can be booked free of charge. Applicants must meet the Activation Pod guidelines and bookings are required.
- Britannia Mall, Mitcham - Green Pod
- Britannia Mall, Mitcham - Orange Pod
- Brentford Square, Forest Hill - Purple Pod
- Box Hill Mall – Blue Pod
- Box Hill Mall - Yellow Pod*
- Box Hill Mall - Red Pod*
*contact Placemaking Lead as these applications are assessed on a case-by-case basis.
Want to be involved with Placemaking?
Do you have an idea on how to activate your local area or does your business wish to be involved in future placemaking initiatives and activations? Please contact the Placemaking Lead at firstname.lastname@example.org